Am a former ad guy with branding and positioning in my bloodstream! So am absolutely sold on to one of my favourite agency BBH beliefs that when the world zigs, one must zag. So, how is the hotel industry zigging today?
In large parts the industry is being ruled by tech led companies that treat hotel rooms as a warehouse of room inventory. The main offering is price led. The narrative is one of perennial SALE and discounts.
Well, we have decided to zag. The world of the Unhotel is far away from the cookie-cutter world of hotels and their standardised offerings and discounting hyperbole. Our world is a collection of hand-picked cottages, villas, the best of homestays and B&Bs, jungle lodges, beach villas and other non-hotel like accommodation. The ‘Unhotel’ is not about a single destination or a single property. We are a travel collaborative of ‘home-inside-a-hotel’ kind of places
Largely owner run or managed places for anyone who is looking for a more experiential, creative, bespoke accommodation. If you have read this far, then perhaps the Unhotel is a good place to select and book your next holiday. Though we have limited options today, we are striving to expand our club aggressively. Curating hand-picked stays for explorers, creative folks and guests looking for the road-less-travelled. The seekers of the authentic and the local. The eco-conscious and the lovers of stumbleupon and quirkiness.
Yes, we are not for everyone. Not for people ONLY looking for hotel-like luxury or comfort, the standard regular fare, or ones who always insist on a resort with a swimming pool and a gym. Travelers who invariably like to be close to places of entertainment and shopping. Our Unhotels are not for them!
Yes we sell rooms. But together with an experience. And help maintain service quality standards. Unlike standard OTAs, we are not a warehouse of hotel rooms. We are the storytellers and curators of hidden gems in accommodation.
And why should you believe any of what we say? That’s because for the last 7 years we (that’s Manish & Shilpi) have been running Cinnamon Stays – Gurgaon’s No. 1 ‘Urban Unhotel’ on Tripadvisor.
And we also manage the most loveable B&B of Varanasi – Granny’s Inn. Run by two feisty grannies in their late 60s, this inn is an oasis of comfort and warmth in the chaotic spiritual city. But more about these in our next post.